DairyCast 0444 Show Notes:
- Presenting an update on the recently launched social media marketing campaign for veal, George Quackenbush, Director of Promotions for the Michigan Beef Industry Commission shares the vision and scope of the fast moving initiative.
- Link to VeaMadeEasy.com website
DairyCast 0443 Show Notes:
- Strong balance sheets and a good business plan open lender doors, according to Paul DeBriyn, President and CEO of AgStar Financial.
DairyCast 0442 Show Notes:
- Ian Davis, retired Senior Partner at McKinsey and Company, recently
shared his top five leadership traits with Stanford's Graduate School
of Business students. Ian has consulted with major international
management leaders, seeing very good... and some not very good
management teams. This half hour program is a great thought provoker
for your management team and might be a good point of initiation for the
'up and comers' that are ready for advancement. Best wishes in the New
Year!
- Link to Ian Davis program oveview and bio
- Link to YouTube presentation
DairyCast 0439 Show Notes:
- Food prices are higher and the consumer (Black Friday sales notwithstanding) are hunkering down. What does it mean for U.S. agriculture and agricultural policy? Let's ask American Farm Bureau Federation chief economist Bob Young.
DairyCast 0438 Show Notes:
- Dr. Marty Strauss, a consultant with Kahn Strauss and Associates was a speaker
and panelist at the recent Food Systems Summit where discussion focused
on creatively communicating what today's agriculture provides; food
safety, low cost, convenience, etc. I asked Dr Strauss how to better
bridge that gap when today's consumer doesn't really understand what
they're getting and why.
DairyCast 0437 Show Notes:
- Susan Bora, Senior VP for communications at the Food Marketing Institute, discussed efforts underway at the Food Marketing Institute
to better communications from retailer to consumers. She shares her
thoughts on transparency and foreknowledge of issues which might impact
perception at the recent Food Systems Summit.
DairyCast 0436 Show Notes:
- While the dairy industry has had its hands full moving forward in light of high feed prices, Matt Joyce, producer communications specialist with the Wisconsin Milk Marketing Board, says the effort to reinforce the nutritional value of dairy products and reintroduce the producer to the consumer remains a key element of their marketing effort.
- EatWisonsinCheese.com
DairyCast 0435 Show Notes:
- As an exhibitor at World Dairy Expo, Saint Gobain was a stop for many attendees to view and discuss new tubing technologies and steps to improve milk quality.
