After a trip to Chicago last week, I am reminded once again how great the distance is between consumers and the farm. While the mileage from downtown Chicago to the nearest farm may not be long, the distance in understanding of consumers and food production is continually growing.
We need to establish education as one of our top priorities and work diligently to close this education gap that exists today. So I challenge each of us to do a little more to help consumers better understand our story of producing their food.
The dairy industry is taking a hit because of the actions of one former employee at Conklin Dairy Farms Inc. in Ohio. The actions of one person have created the impression that all dairies treat their dairy cows poorly. And this is certainly not the case!
The question for those of us in the dairy industry is "what do we do next?"
Wesley J. Smith, Award winning author and Senior Fellow in Human Rights and Bioethics at the Discovery Institute, shares this observation to a packed audience at the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?
Steve Maddox, California Dairyman from RuAnn and Maddox Dairy, shares how his operations have developed and grown from 14 cows in the 1950's to now over 3400 milking cows, 650 dry cows, 4000 replacement heifers, and 2500 cows sold for breeding purposes.
As I notice the flowers next to the barn beginning to bloom, I realize that Spring is finally here. Spring is a sign of renewal and new beginnings. Hopefully the dairy industry and milk prices will respond favorably to the new season.
Optimism appears to be returning to our dairy industry. Although, cautious optimism may be the best way to describe it. Last week’s USDA numbers of increased dairy cows reflect some of that optimism. But until the demand picture truly brightens, we aren’t out of the wood just yet.
Our recent trip to San Antonio, Texas for the Cattle Industry Annual Convention was extremely valuable. I truly enjoyed the chance to catch up with many of you and gain your perspectives. If we weren’t able to connect in Texas, drop me a message to let me know what’s on your mind and how we can help.
Well, I am finishing up the chores then heading off to San Antonio for hopefully some sunshine, warmer weather and a great education. I hope that you have made your plans to be with us this week for the Cattle Industry Annual Convention and NCBA Trade Show.
Happy New Year! Hopefully 2010 will be extremely prosperous and successful for you. We at DairyCast resolve to continue to bring you the information and solutions you need to enhance your profitability. Let me know how we can help you on a daily basis by sending me a note.