Consumer Food Trendspotting


The Institute of Food Technologists combines new information from the U.S. Census with consumer purchasing habits and retail rends to provide a detailed report on the American Family's eating habits.

Families with children comprise an influential segment of the U.S. population, and understanding their cooking patterns, health concerns, and dining out preferences is critical to effectively targeting them.

Of note are the two charts depicting U.S. household types by age of householder (image) and % of mothers making a strong effort to limit their child’s consumption of specific substances (image).