consumer perception

DairyCast 0438 Show Notes:

• Dr. Marty Strauss, a consultant with Kahn Strauss and Associates was a speaker and panelist at the recent Food Systems Summit where discussion focused on creatively communicating what today's agriculture provides; food safety, low cost, convenience, etc.  I asked Dr Strauss how to better bridge that gap when today's consumer doesn't really understand what they're getting and why. 

DairyCast 0437 Show Notes:

• Susan Bora, Senior VP for communications at the Food Marketing Institute, discussed efforts underway at the Food Marketing Institute to better communications from retailer to consumers.  She shares her thoughts on transparency and foreknowledge of issues which might impact perception at the recent Food Systems Summit. 

DairyCast 0434 Show Notes:

• The Center for Food Integrity is a great source of information on consumer buying decisions and industry perceptions.  At the recent Food Systems Summit, Charlie Arnot pulled back the curtain on the most recent dataset.  It's always good to know what your customer is thinking.

DairyCast 0431 Show Notes:

• The U.S. Farmer & Rancher Alliance worked to reach across the aisle with the recent 'Food Dialogues Town Hall Meeting'.  The nation wide conversation featured four locations and top agrimarketers, retailers and consumer advocates.  Today we share a few comments from the opening session in Washington, D.C.
• Link to the Food Dialogues Town Hall Meeting videos.

Charlie Arnot, The Center for Food Integrity, provides an overview of the Food System Summit program October 25-26, 2011 in Chicago. Dr. Jason Clay, Senior Vice President, Market Transformations with the World Wildlife Fund, will present a keynote address during the Summit; Jim Moseley, Co-Chair, AGree Transforming Food & Ag Policy, will be the featured speaker; and Joe Quinn, Senior Director, Issue Management and Strategic Outreach for Walmart Corporate Affairs, will provide the closing keynote address.

DairyCast 0429 Show Notes:

• CFI's Charlie Arnot overviews the Food System Summit program October 25-26 in Chicago.
• Information on National Institute For Animal Agriculture's Antibiotic Use In Food Animals Conference October 26-27 in Chicago.

The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.

Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.

DairyCast 0414 Show Notes:

• Charlie Arnot of the Center for Food Integrity shares his perspective on the consumer environment and agriculture's need to address their concerns with the general session of the annual conference for the National Institute of Animal Agriculture.
• Full video presentation from the conference.

DairyCast 0413 Show Notes:

• Consumer education efforts are central to your ability to continue business for the long haul.  Why we do what we do when we do it,  Aaron Putze, Director External Relations, Iowa Soybean Association, joins the conversation with these selected comments from his presentation at the recent Animal Ag Alliance Stakeholders Summit.

DairyCast 0398 Show Notes:

• Dr. Dee Griffin presents a recent Beef Quality Assurance webinar highlighting the focus of the program on consumer needs. 
• Link to full webinar
• PDF of presentation.