DairyCast Update for November 18, 2011, Wisconsin Milk Marketing Board Wish List

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Do you like surprises? Susan Bora, Senior Vice President at the Food Marketing Institute, says her processor/retailer members don't either. When asked how we can work better with our retail partners, top of her list is letting them know when something is coming their way, good or bad. Transparency is a virtue, because in this internet i-reporter driven age, it will be outed sooner or later.

Conversations from the World Dairy Expo highlights the Wisconsin Milk Marketing Board Wish List. What they're doing and where they're going in the year ahead. It's all about moving product from the shelves and from our shores. More conference conversations coming in the weeks ahead so stay tuned.

How is your dairy conference connection developing? Conferences are more than just the event location, presenters, food, and attendees. Each successive event you plan is building a feeling, a movement, possibly even a brand.

To keep that event in the hearts and minds of all involved requires a series of actions that share the experience, information, and value of the conference. Learn more about how Truffle Media Networks can help you with your Conference Connections.

Information To Help Your Operations

Audio: How Can Your Bridge Producer/Consumer Communication? Susan Bora, Food Marketing Institute, shares how retailers are aiming to communicate better with consumers. Transparency and foreknowledge are issues which might impact consumer perception.
Audio: What is on the Wisconsin Milk Marketing Board Wish List? While the dairy industry has had its hands full moving forward in light of high feed prices, Matt Joyce with the Wisconsin Milk Marketing Board says the effort to reinforce the nutritional value of dairy products and reintroduce the producer to the consumer remains a key element of their marketing effort.
Video: What is Livestock-Associated Staphylococcus Aureus? - Dr. Tara Smith, Assistant Professor, University of Iowa, provides an update on livestock-associated staphylococcus aureus.
Video: Antibiotic Use in Food Animals: What, So What, Now What? - Dr. Tom Shryock, Senior Research Advisor of Microbiology, Elanco Animal Health, highlights what initiatives are in development to ensure public health and food safety, with respect to antibiotic use in food animals.