DairyCast 0403 - Life After Business Trauma

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mp3DairyCast 0403 Show Notes:

Does Media Present Science Fairly?

Science in the media can be very hard to explain. This is especially true when the topic, like genetically modified organisms (GMO), is very technical, not very sexy, or controversial. In the case of GMOs, some media outlets cater to the confusion and aim to be sensational. Unfortunately, this approach distorts the facts and may cause consumers to make inaccurate statements about what they eat, buy, or recommend.

On December 7, 2010, Dr. Pamela Ronald, a distinguished plant scientist at the University of California – Davis, appeared as guest expert on the nationally-syndicated “Dr. Oz Show” to discuss the benefits of GMOs.

Unfortunately, what “played out” was way past disappointing. There was unbelievable bias in how the segment was edited to produce the “final” version that overshadowed the sound scientific facts about GMOs. I found it remarkable that much of what Dr. Ronald presented during the filming of the segment was edited “out” of the final version of the show!

It is important to understand how media uses fear, uncertainty, and doubt (FUD) to derail constructive conversations about complicated subjects. Learn more from Dr. Terry Etherton and his response to the producers of the Dr. Oz Show.


With the holiday season coming up, please take some time to thank the many farmers, ranchers, chefs, growers, artisans, bakers, friends and family who help bring/make food as part of the social center piece.

Sometimes the simplest expression of gratitude are the most profound. This Thanksgiving season, we encourage you to use social media to show just how thankful you are for the food we enjoy every day. In doing so, we will also be thanking those many people and industries who bring food to our tables.

Ways to share? Facebook, Twitter, and LinkedIn are some starting points.

DairyCast Update for September 22, 2010, Possible Solutions to Summer Conception Declines

DairyCast is heading north for the World Dairy Expo. Conversations with vendors and industry guests will be available at in coming weeks. Let us know what you found interesting or of concern during your trip to Madison.

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