marketing

DairyCast 0444 - Veal Social Media Marketing Online At Cattle Industry Convention

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Presenting an update on the recently launched social media marketing campaign for veal, George Quackenbush, Director of Promotions for the Michigan Beef Industry Commission shares the vision and scope of the fast moving initiative.
Link to VeaMadeEasy.com website

Webinar: Using Social Media to Share Dairy Farm Stories

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How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and myDairyToolkit.com, December 14, 2011.

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DairyCast 0436 - What Is Future Focus For Wisconsin Milk Marketing Board

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DairyCast 0436 Show Notes:

While the dairy industry has had its hands full moving forward in light of high feed prices, Matt Joyce, producer communications specialist with the Wisconsin Milk Marketing Board, says the effort to reinforce the nutritional value of dairy products and reintroduce the producer to the consumer remains a key element of their marketing effort.
EatWisonsinCheese.com

How To Open the Barn Doors, Connect With Community

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via DairyCast.com

Commitment to connecting to the community is a key mission for this feed company. Tim Belstra, President, Belstra Milling Co., Inc., shares who they are, what they do, and why they do it.

"It should always be the challenge of food producers and food consumers to understand what it takes to provide 2 to 3 meals per day, to the world" Tim states

From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Are the right people at the Table?

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Food Plate Tectonics: Thriving on the fault line

via DairyCast.com

Matt Sutton-Vermeulen, Unison Resource Company, states that everyone needs to be around the table when discussing "economically viable, environmental sustainable, and social responsible food"

So who's sitting around the table?

From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Tim Belstra - Opening the Barn Doors to Connect With Your Community

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Opening the Barn Doors to Connect With Your Community - Tim Belstra, President, Belstra Milling Co., Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Kay Johnson Smith - Animal Activists & The Food Industry - Targets & Tactics

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Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Debbie Lyons-Blythe - The Power of Social Networking

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The Power of Social Networking - Debbie Lyons-Blythe, Rancher, blogger, and mom, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Aaron Putze - Innovative Campaigns to Improve Ag's Image

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Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Consumers Are Swayed by Animal Welfare Issues

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via FeedStuffs.com

Marketing to consumers must be factored into any animal agriculture policy and legislative fronts. The public exposure animal rights and animal welfare debates create also impact purchasing decisions by consumers.

Fighting ballot initiatives regarding the care and housing of farm/food animals might actually be poorly advised, according to a recent study by economists at Oklahoma State University. The analysis evaluated demand for eggs in selected California markets before and following the vote on the farm animal housing initiative -- Proposition 2, or "Prop 2" -- in 2008 in which California voters adopted Prop 2 by 66% of the vote.

Animal ag producers must understand the consumer market space and strategically think about how to approach ballot initiatives and new regulations.

"If this attention leads to undesirable consumer shifts in purchasing behaviors, industry stakeholders need to be cautious in developing strategies in response to ballot initiatives similar to Prop 2 in the future"

advises Glynn Tonsor, an agricultural economist at Kansas State University.