marketing

Working With Media: It Can Be A Slimy Business

Media Deconstruction On Agriculture Stories
Video via DairyCast.com
Agriculture has been in the main stream media several times this year. Janie Gabbett, Meatingplace Executive Editor, provides a perspective on where people get their news, how stories about agriculture spread, and what farmers and ranchers need to be aware of.

Greg Ferrara - Communicating Shared Values Across the Food Chain


Communicating Shared Values Across the Food Chain - Greg Ferrara, National Grocers Association, VP of Public Affairs, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

New Views on Dairy Farm Opportunities and Revenue

Meet Claudia, The High-Tech Cow
Photo and story via NPR Planet Money.
The dairy industry is different. The reality is that set milk and feed prices are a thing of the past and many dairy operations need to approach revenue with a new look. Fulper dairy farms, in upstate New Jersey, is tackling what were perceived negatives and turning them into positives with revenue generation potential.

One of their negatives turned positive? Land. The land prices in their region is expensive because it is so close to New York City (about 90 miles). But that negative turns out to be a revenue generating positive. New Yorkers want farm fresh food and being close means dairy products like cheese have more value in the city.

How Does Veal + Social Media Work?

Veal via Social Media
Audio via DairyCast.com
Presenting an update on the recently launched social media marketing campaign for veal, George Quackenbush, Director of Promotions for the Michigan Beef Industry Commission, shares the vision and scope of the fast moving initiative.

DairyCast 0444 - Veal Social Media Marketing Online At Cattle Industry Convention

DairyCast 0444 Show Notes:

Webinar: Using Social Media to Share Dairy Farm Stories


How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and myDairyToolkit.com, December 14, 2011.

For full screen, click on player below. Click to share video with others.

DairyCast 0436 - What Is Future Focus For Wisconsin Milk Marketing Board

DairyCast 0436 Show Notes:
  • While the dairy industry has had its hands full moving forward in light of high feed prices, Matt Joyce, producer communications specialist with the Wisconsin Milk Marketing Board, says the effort to reinforce the nutritional value of dairy products and reintroduce the producer to the consumer remains a key element of their marketing effort.
  • EatWisonsinCheese.com

How To Open the Barn Doors, Connect With Community

focused on the community

Commitment to connecting to the community is a key mission for this feed company. Tim Belstra, President, Belstra Milling Co., Inc., shares who they are, what they do, and why they do it.

"It should always be the challenge of food producers and food consumers to understand what it takes to provide 2 to 3 meals per day, to the world" Tim states

From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Are the right people at the Table?

Food Plate Tectonics: Thriving on the fault line Matt Sutton-Vermeulen, Unison Resource Company, states that everyone needs to be around the table when discussing "economically viable, environmental sustainable, and social responsible food"
So who's sitting around the table?
From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
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