marketing

Tim Belstra - Opening the Barn Doors to Connect With Your Community


Opening the Barn Doors to Connect With Your Community - Tim Belstra, President, Belstra Milling Co., Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Kay Johnson Smith - Animal Activists & The Food Industry - Targets & Tactics


Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Debbie Lyons-Blythe - The Power of Social Networking


The Power of Social Networking - Debbie Lyons-Blythe, Rancher, blogger, and mom, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Aaron Putze - Innovative Campaigns to Improve Ag's Image


Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Consumers Are Swayed by Animal Welfare Issues

Marketing to consumers must be factored into any animal agriculture policy and legislative fronts. The public exposure animal rights and animal welfare debates create also impact purchasing decisions by consumers.

Fighting ballot initiatives regarding the care and housing of farm/food animals might actually be poorly advised, according to a recent study by economists at Oklahoma State University. The analysis evaluated demand for eggs in selected California markets before and following the vote on the farm animal housing initiative -- Proposition 2, or "Prop 2" -- in 2008 in which California voters adopted Prop 2 by 66% of the vote.

Animal ag producers must understand the consumer market space and strategically think about how to approach ballot initiatives and new regulations.

"If this attention leads to undesirable consumer shifts in purchasing behaviors, industry stakeholders need to be cautious in developing strategies in response to ballot initiatives similar to Prop 2 in the future"

advises Glynn Tonsor, an agricultural economist at Kansas State University.

Anti-Posilac Billboard Campaign Rejected

BAC Versus Lilly
Article via indystar.com

The Breast Cancer Action group wants to post its opinion about Eli Lilly and Company's Posilac on Indianapolis billboards but finds it difficult find a vendor to take on the billboard campaign.

When billboard companies in the city rejected the group's message, [Breast Cancer Action] cried foul, implying it's impossible to criticize Lilly in Indianapolis. Officials of Lamar Advertising, however, say they'd be glad to run the group's claims. If it can prove them.

The Breast Cancer Action group claims Posilac, a recombinant bovine growth hormone (aka rBGH or rVST), is passed to humans through milk and is linked to cancer. Lilly's Elanco division disputes the claim.

"There is no scientific backing for their position,'' [Joan] Todd [Lilly spokeswoman] said of the health group. "This is one of the most studied and restudied products on the market. Drinking milk does not increase the risk of breast cancer."

DairyCast update for June 2, 2010, What are some ways to improve cattle handling practices

The dairy industry is taking a hit because of the actions of one former employee at Conklin Dairy Farms Inc. in Ohio. The actions of one person have created the impression that all dairies treat their dairy cows poorly. And this is certainly not the case!

The question for those of us in the dairy industry is "what do we do next?"

DairyCast 0298 - Mike Brouk, Kansas State Dairy Specialist, looks for ways to succeed in the current dairy business climate

Download mp3DairyCast 0298 Show Notes:
  • Mike Brouk, Dairy Specialist at Kansas State University, looks for ways to succeed in the current dairy business climate
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