DairyCast 0414 - Connecting With Consumers On Their Terms

DairyCast 0414 Show Notes:

DairyCast 0413 - Consumers Want To Know YOU

DairyCast 0413 Show Notes:
  • Consumer education efforts are central to your ability to continue business for the long haul.  Why we do what we do when we do it,  Aaron Putze, Director External Relations, Iowa Soybean Association, joins the conversation with these selected comments from his presentation at the recent Animal Ag Alliance Stakeholders Summit.

What are the 5 key legal approaches being used against agriculture?

The Law and Food Production Systems and Food Safety

Today agriculture is the target of many organizations that aim to misconstrue or distort claims about farming and thus injuring producers.

"While the U.S. enjoys the least expensive, highest quality and safest food supply in the world, the agricultural sector has been under severe criticism, accused of producing unsafe and low quality food in 'factory farms,' the mistreatment of animals, how current production systems are destroying the environment and many other accusations." Pena, Agriculture Under Attack (2010).

Chris McDonald, Partner, Shook, Hardy & Bacon L.L.P., shares a presentation on Legal Challenges and Ramifications of Food Production Systems and Food Safety, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

DairyCast update for May 5, 2011, Block The Door To Animal Rights Activists

The Animal Agriculture Alliance Stakeholders Summit in Alexandria, VA is an annual gathering of producers and industry concerned about the continuation of livestock production in the U.S.  Truffle Media is capturing those presentations to share with you in coming days.

DairyCast 0412 - Block The Door To Animal Rights Activists

DairyCast 0412 Show Notes:
  • From the Animal Agriculture Alliance Stakeholders Summit in Alexandria, VA.  Nebraska State Senator and Ag Committee Chair Tom Carlson shares the importance of agriculture to his state and the high regard with which producers are held.  He recommends high standards, high profile and a focus on state sovereignty in dealing with animal activist issues. 
  • More comments and presentations to come from the Animal Agriculture Alliance Stakeholders Summit.

Animal Agriculture Alliance Kicks Off Summit

The Animal Agriculture Alliance started their Stakeholders Summit today (May 5). Some quotes from the event (via Twitter)

  • The Honorable Pat Roberts, Kansas, Ranking Member, Senate Agriculture Committee, "says at #AAA11 farmers and ranchers ' have to tell our story' or others will tell it for us" via @BeltwayBeef
  • Jason Shoultz, Summit Moderator, Producer/Reporter, America’s Heartland, "When I look at farmers across the country, I see the passion they have for what they do. That passion is what we need." via @animalag
  • DairyCast Update for April 22, 2011, What Are Consumers' Role in Production Practices?

    Will the world population reach 9 billion by 2050?  If so, where?  And how will it impact your markets and the future of your industry?

    Dr. Douglas Southgate, Jr. discussed demographic trends and the future demands for animal agriculture at the recent National Institute of Animal Agriculture Annual Conference in San Antonio.  His comments are featured this week at DairyCast.com with other presentations scheduled to come online in the next few days.

    Here's the bad news... another report of animal mismanagement and ill-handling just out.  Bad actors must be identified and reformed by our industry, not by those wanting to shut us down. 

    Animal Ag Industry Must Police its Members


    Mercy for Animals released a video showing graphic images of people at the E6 Cattle Company (Hart, Texas) abusing cows. Many in the dairy industry spoke out, many saying that this is a bad apple and the all animal farms are not like what is portrayed in the video.

    "Many farmers like myself and my family spend long hours caring for our animals the proper way only to have one bad actor ruin it for thousands." said Ray Prock, Jr. of Ray-Lin Dairy in California.

    Agriculture industry trade groups are calling on animal agriculture industry professionals to bring on peer pressure to remove operators that are not following the regulations and laws in place.

    2011 NIAA Consumer's Stake in Today's Food Production

    2011 NIAA Conference 2011 NIAA Consumer's Stake in Today's Food Production April 11 - 14, 2011, San Antonio, TX, USA. There has never been a time in which consumers were more interested in the origin of their food supply. Agriculture in the U.S. has proudly developed the most productive, safest, readily available source of wholesome nutrition in the world’s history. And consumers today expect no less. This conference brings new perspectives and calls to action on agriculture engaging consumers.
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