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David Fischer - Managing for Optimum Forage Quality

Managing for Optimum Forage Quality - David Fischer, University of Illinois Extension Dairy Director (retired), from the 2012 Midwest Dairy Conference, March 6, 2012, Lansing, Michigan, USA and March 7, 2012, Sauder Village-Archbold, Ohio, USA.

New Views on Dairy Farm Opportunities and Revenue

Meet Claudia, The High-Tech Cow
Photo and story via NPR Planet Money.
The dairy industry is different. The reality is that set milk and feed prices are a thing of the past and many dairy operations need to approach revenue with a new look. Fulper dairy farms, in upstate New Jersey, is tackling what were perceived negatives and turning them into positives with revenue generation potential.

One of their negatives turned positive? Land. The land prices in their region is expensive because it is so close to New York City (about 90 miles). But that negative turns out to be a revenue generating positive. New Yorkers want farm fresh food and being close means dairy products like cheese have more value in the city.

DairyCast Update for March 2, 2012, Judicious Use of Antibiotics

Information To Help Your Operations

  1. Article: Glimpse Into 2012 Commodity Classic - The 2012 Commodity Classic just ended, social media shares what happened [article].
  2. Video: Reaching Out to Consumers - Dr. Mike Lormore, Director of Dairy Veterinary Operations, Pfizer Animal Health, provides a consumer perspective on antibiotic use in food animals. He also highlights the hot button issues [video].
  3. Here a Sustainable Farm, There a Sustainable Farm - Dr. About Terry Etherton asks what sustainable food production means and finds it is a confusing term. "The answers are diverse, and astonishing in some instances" says Etherton [blog].
  4. Video: Judicious Use of Antibiotics - Dr. William Flynn, Deputy Director for Science Policy, Food and Drug Administration, shares how the U.S. FDA is approaching antibiotics in food-producing animals. Dr.

Global Green Revolution in Animal Agriculture?

Global Green Revolution in Animal Agriculture Dr. Frank Mitloehner provides some practical reference stories from Europe on the viability of standard small operations that would struggle to produce the quantity of food for the growing population. His example story is from the first ‘Bioenergiedorf’ (bioenergy village) Jühnde, in the heart of Germany, where the inhabitants are implementing 21st century energy production systems on top of dairy operations utilizing 1960's production technology.
Most of the dairy barns have not been modernized since the 1960s-’70s, and the scale of production has always been extremely small, especially to someone like me, who is used to California dairies and other concentrated feeding operations. A 100-head dairy is considered a large operation in this idyllic village and other places throughout central Europe.
Dr. Mitloehner highlights that the small dairy farm approach traditional in Europe actually creates a larger carbon footprint than larger operations with 1000's of cows. Dr. Mitloehner advocates for a global green revolution in animal agriculture, "coupled with technology transfers, to supply a growing demand for animal protein, while providing environmental stewardship by using sustainable and modern production practices."

How Does Veal + Social Media Work?

Veal via Social Media
Audio via
Presenting an update on the recently launched social media marketing campaign for veal, George Quackenbush, Director of Promotions for the Michigan Beef Industry Commission, shares the vision and scope of the fast moving initiative.